How to price your product — in one page
Four proven pricing strategies, a simple formula for setting your first price, and the mistakes that keep most beginners stuck charging too little. Get the playbook, then build the plan.
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See how LaunchPad compares to the business plan software you're already considering.
Side-by-side feature breakdown, pricing, and a verdict on when each tool wins.
Try the math → see revenue, costs, and break-even in seconds.
Open the Revenue Calculator →Email yourself a copy of the results and use them when you sit down to set your pricing.
What you'll get
Four strategies that actually work for first-time founders
Use these to set a price you can defend — without guessing or copying competitors blindly.
- Cost-plus pricing — calculate your true cost, then add a margin you can live on. The floor you'll never price below.
- Competitive pricing — anchor against three to five direct competitors and position relative to them instead of guessing from zero.
- Value-based pricing — start from the dollar value your product creates for the customer, then capture a small percentage. The most powerful approach for early-stage businesses.
- Tiered pricing — offer three packages so the middle tier anchors perception and the entry tier reduces friction for hesitant buyers.
More pricing guides for first-time founders.
Read all guides →Validation, roadmaps, conversion tactics, and business-plan templates — all free.
Pricing for the global founder
Starter
$29 /month
Best if you're still testing the waters.
- Full 6-step business plan wizard
- Pricing strategy templates
- 90-day roadmap (PDF download)
Growth
$79 /month
Most first-time founders pick this.
- Everything in Starter
- Tiered-pricing generator (3-tier & 5-tier)
- Customer persona worksheets
- Reorder-rate & break-even calculator
- Priority chat support
Pro
$149 /month
For founders scaling past $5K MRR.
- Everything in Growth
- Multi-product pricing models
- Investor-ready financial summary
- Quarterly strategy review (1 call/quarter)
- White-glove plan audit
Pricing for the Nigerian founder
Starter
₦45,000 /month
Best for hustlers testing the waters — POS, WhatsApp orders, small inventory.
- Full 6-step business plan wizard
- Pricing strategy templates tailored to Naira markets
- 90-day roadmap (PDF download)
Growth
₦120,000 /month
Built for traders, barbers, restaurant owners, online sellers — most first-timers pick this.
- Everything in Starter
- Tiered-pricing generator (3-tier & 5-tier)
- Customer persona worksheets
- Reorder-rate & break-even calculator (in Naira)
- Priority WhatsApp + chat support
Pro
₦230,000 /month
For founders past ₦10M/month revenue — agency owners, importers.
- Everything in Growth
- Multi-product pricing models
- Investor-ready financial summary
- Quarterly strategy review (1 call/quarter)
- White-glove plan audit
Pricing for the Ghanaian founder
Starter
GH₵290 /month
Best for hustlers testing the waters — Mobile Money orders, WhatsApp sales, small inventory.
- Full 6-step business plan wizard
- Pricing strategy templates tailored to Cedi markets
- 90-day roadmap (PDF download)
Growth
GH₵790 /month
Built for traders, stylists, food vendors, online sellers — most first-timers pick this.
- Everything in Starter
- Tiered-pricing generator (3-tier & 5-tier)
- Customer persona worksheets
- Reorder-rate & break-even calculator (in Cedis)
- Priority WhatsApp + chat support
Pro
GH₵1,500 /month
For founders past GH₵80K/month revenue — agency owners, importers.
- Everything in Growth
- Multi-product pricing models
- Investor-ready financial summary
- Quarterly strategy review (1 call/quarter)
- White-glove plan audit
What teams are saying
Real results from first-time founders
Three outcomes below — and more, with full case studies, on the /customers page.
"I thought $100K/year required a big team and investor money. LaunchPad broke it down into monthly milestones and showed me I could hit $8.4K/month with just a service business and two subcontractors. That number in the plan made everything click."Read this case study →
"I spent two years half-planning a freelance brand strategy business. LaunchPad got me from 'someday' to a 90-day roadmap with actual startup costs, a pricing structure, and my first 3 client targets — in one sitting."Read this case study →
"The 90-day roadmap was the part I kept skipping. LaunchPad made it feel achievable instead of overwhelming. Week 4: land first client. Week 12: hit $5K/month. That's concrete enough to actually act on."Read this case study →
Ready to set your first price and build the full plan around it?
Start the $29/mo Roadmap Plan — Build Your Pricing & PlanSix guided steps, from idea type to 90-day roadmap. Includes the pricing framework, startup budget, and downloadable PDF.