For people who have never built a business before

Your complete
$100K/year
business plan.

Not advice. Not inspiration. A real plan: what to build, what it costs, how to get your first customer, and exactly what to do for the next 90 days.

$0 to start planning
90 days to first revenue
100K annual target

What most advice gets wrong

Written for people with businesses

Most guides assume you already have revenue, an audience, or capital. LaunchPad starts where you are — with nothing but an idea.

Charges you before you earn

Coaching programs that cost $2,000 before you make your first dollar are designed for people who don't need the money back. LaunchPad is designed to pay for itself.

Describes success without measuring it

"Think big" and "follow your passion" are not plans. LaunchPad gives you concrete numbers: how many clients you need, what to charge, and how much runway you have.

The 90-day roadmap

Three phases. Each one builds on the last. You do not move on until the previous phase is working.

Phase 1

Foundation

Days 1–30

  • Validate your idea with real feedback — not assumptions
  • Calculate your actual startup cost (most people underestimate by 5x)
  • Choose a business model that matches your budget
  • Set up the minimum infrastructure needed to receive money
Phase 2

First Revenue

Days 31–60

  • Get your first paying customer — not a "soft launch"
  • Document what works so you can repeat it
  • Build a simple offer that people will actually pay for
  • Establish your first reliable lead source
Phase 3

Scale

Days 61–90

  • Raise your prices or add a higher-tier offer
  • Build a simple system that brings in customers on repeat
  • Calculate whether $100K/year is realistic in your market — with numbers, not hopes
  • Create a weekly plan you can run without motivation or willpower
Each phase has a weekly breakdown — you know exactly what to do every Monday morning.

Real people, real plans

"This finally made the $100K number feel real."

Founders who used LaunchPad to stop guessing and start building.

"I spent two years half-planning a freelance brand strategy business. LaunchPad got me from 'someday' to a 90-day roadmap with actual startup costs, a pricing structure, and my first 3 client targets — in one sitting."
M.T.
Maya Torres Freelance Brand Strategist, Miami
Most popular plan
"I thought $100K/year required a big team and investor money. LaunchPad broke it down into monthly milestones and showed me I could hit $8.4K/month with just a service business and two subcontractors. That number in the plan made everything click."
J.O.
James Okafor Meal Prep Delivery Service, Atlanta
"The 90-day roadmap was the part I kept skipping. LaunchPad made it feel achievable instead of overwhelming. Week 4: land first client. Week 12: hit $5K/month. That's concrete enough to actually act on."
P.S.
Priya Sharma Operations Consultant (side project), Chicago

The math that changes everything

Most people never do this calculation. That's why they guess at pricing and run out of money.

LaunchPad walks you through it: how many clients do you need, what do they pay, where do they come from, and how long until the numbers work?

Target annual income $100,000
Average client value $997
Clients needed per year 101
At 2% conversion — website visitors needed/month ~5,050
Your first traffic plan Included
Free to start planning

You already know you should be doing this.

The difference between someone who builds a $100K business and someone who keeps planning one is a plan that fits their actual situation — not a generic template from 2018.

LaunchPad is built for the person who keeps saying "next month I'll get serious about this."

Next month is now.